Disney's Brand Experience

Everyone knows the name "Disney." It's everywhere in our world; we are constantly bombarded by Disney sales, stores, and new movies. This isn't to say that I have a problem with all of this- I personally love Disney and find everything they produce adorable and/or magical.

Disney has created a huge brand that comes along with a certain experience. Disney is associated with being magical; they have created a world full of gorgeous princesses, fighting princes, and swashbuckling pirates. Something that I've found really encapsulates this brand experience. What I'm talking about is a gallery of Annie Leibovitz photographs with celebrities playing the roles of popular Disney characters. I'll include a couple of my favorites below, along with the link, so you can check them out before you continue reading.
http://www.doctordisney.com/annie-leibovitzs-image-gallery-of-disney-dream-portraits-celebrities-as-disney-characters/

These photographs are not only beautifully done, they create an image in viewers' heads about Disney. These photos perfectly capture what Disney is about- having a magical experience and letting yourself dream.

 

These ads aren't selling a product or saying that's what you'll see if you go to one of their Disney Parks. They are selling an idea; an idea that it's wonderful to dream and to imagine the possibilities of a fantasy world. They make it seem like that fantastical world we've dreamed of is one step closer.

 

These photos/ads are also genius because of the multiple demographics they affect. These don't just target little girls obsessed with princesses. They target the older generations because of their realism and the easy-to-recognize celebrities. These photos also capture the attention of little boys who look up to the bravery of classic Disney male heroes.

 

In summary, these ads are a genius way to target different demographics and sell the true Disney experience.