I will be looking at the following Victoria's Secret ad:
Supposedly, this campaign slogan used to read "The Perfect Body." They changed it to the above because of how angry people got. Although this is more a more inclusive slogan, I still find this to be a controversial ad.
Yes, there's 10 different women on this ad and they're all wearing a Body bra. How is the ad about bras for "every body" supposed to represent that if they all have a similar body type? All of these women are fit, slender models. Where is the representation of curvy women or women who have had kids or women who don't work out everyday?
These women are beautiful, fit, and have enviable figures. Just because they have societally beautiful bodies, that doesn't mean they represent every body type. It's true that most women who see this ad will be jealous of their bodies. Also, these women are most likely retouched and they definitely have to work to keep their bodies like that.
I, for one, don't look like this and probably never will. I feel like my body type, as well as many others are not represented in this ad. This ad appears to be inclusive of all body types, but is in fact, shutting out all body types but one specific one.
I love your analysis of this ad, and completely agree. But I do think that there is more to this ad than just the body type of these women. Racially, there is only two black girls, and even then the one who has the darker skin is pushed off to the edge of the ad. This ad gives off the impression that the ideal body is not only slender, but white. So also because of this, I feel the ad is not fully representing the diversity of bodies of people who wear bras.
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