http://www.bing.com/videos/search?q=papa+murphys+%22bolder%22+ad&view=detail&&&mid=39AD8149DEA80F540ECF39AD8149DEA80F540ECF&rvsmid=39AD8149DEA80F540ECF39AD8149DEA80F540ECF#view=detail&mid=39AD8149DEA80F540ECF39AD8149DEA80F540ECF
Okay so first of all, this ad shouldn't have aired due to its' blatant sexism towards men and its' seeming support of parents choosing other activities over their children. This ad is apparently aimed towards mothers whose husbands have been too busy taking care of their children to worry about being stereotypically "manly," which they disguise by using the word 'bold.' Just because they use a word other than "manly," it doesn't mean the message of the commercial isn't obvious.
This commercial doesn't portray the mother or the father in a healthy way. The woman is disappointed when she realizes her "stud" has become more of a dud and feels that being manly is higher on the priority list for her husband than being a good father. After the father is "boldened," he pretty much ignores his two daughters. He goes from being an attentive father who plays dress-up with them to being a manly man who pays more attention to football than his daughters vying for his attention.
People who are like the mother obviously don't find being a good parent attractive. Instead, all they care about is if their partner fits that gender stereotype. This points out a whole other issue- the fact that men have to do stereotypically manly things in order to truly be man. This is not okay for anyone to do to anyone else. As a true feminist, I believe that men shouldn't have to conform to standards either and this commercial embodies one of the main stereotypes that men are supposed to conform to.
As a girl who enjoyed playing with her father when she was younger, I think this commercial undermines how important father-daughter relationships are. Just because my dad took time out of his day to hang out with me and play dolls with me, doesn't make him any less of a man. In fact, it makes him more of a man because he didn't feel the need to conform to men's standards of masculinity.
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